The growth system your firm owns.
We build the acquisition, intake, and CRM engine your firm keeps — a single source of truth, designed from scratch for your practice — then run it hands-on and measure it in one number: signed cases.
Not an agency running you as one account of hundreds. A custom system, built for your firm, run by the small senior team that designed it.
Most firms don't have a marketing problem. They have an ownership problem — and a follow-up problem.
The legal-marketing industry is built to be rented. Rented leads, rented rankings, rented software you can't export. It's priced so the firm never stops paying and never actually owns the thing that grows. And even when the leads come in, most firms lose them in the gap between “someone called” and “we signed the case” — because nobody owns that handoff. The cases they do sign then burn hours in the first week, chasing documents and answering the same basic questions, because nothing carries that work either.
We build the opposite. A custom system — lead generation, a single-source-of-truth CRM, and a real intake accountability process — assembled for your firm, on accounts and data your firm holds. We run it hands-on while it's being proven. You keep it either way.
A rented funnel stops the day you stop paying. A custom system you own compounds — and it closes the gap where cases go to die. That's why Rosen Digital Group exists.
Built for your firm. Owned by your firm.
To be the growth operating system of a small number of law firms — the single place where lead generation, intake, and accountability resolve into signed cases.
Custom software and growth, in the same hands.
Marketing agencies drive leads and disappear at the inbox. Software vendors sell you a CRM and leave you to run it. No one owns the part in between — the follow-up, the timing, the accountability that actually turns a lead into a signed matter.
We do all three: we build the custom software, we run the growth, and we own the intake accountability process on top of it. One team, one system, one number to answer for. That combination is rare, and it's the reason firms come to us instead of stitching together three vendors who each blame the other two.
And revenue doesn't come from more leads. It comes from moving the right ones through a precise, quality-controlled path — first contact to signed case — and then letting the system carry the routine work on its own. We build that path, assign an owner to every step, and automate everything that shouldn't need a person, so momentum never depends on someone remembering to follow up.
Leads without accountability are just noise. We own the movement, not just the lead.
One custom system, connected to signed cases.
Most agencies run one channel and hand you a dashboard. We build and run one custom system that connects all of them to signed cases — and we own the operating layer that ties them together, so nothing falls between the click and the client.
Demand & acquisition
We direct paid and organic demand toward the cases you actually want, not the volume that looks good in a report. Budgets go to matter type and margin, not clicks.
Managed Google Ads
Campaigns built and tuned to booked consultations, with call and matter tracking wired into your CRM.
SEO & organic growth
Positioning, on-page work, and content that compounds into rankings you own instead of rent.
Keyword research & tracking
The full map of how your market searches, tracked monthly so we move on what actually converts.
Digital presence
Your website, profiles, reviews, and content are built so both people and AI assistants can find, trust, and cite your firm. When someone asks an AI who to call, we work to make the answer you.
Web development
Fast, credible sites engineered to convert legal traffic — not just to look the part.
Landing pages
Practice- and campaign-specific pages tuned to turn attention into booked consultations.
AI citation positioning
Your firm structured to be found and cited inside ChatGPT, Claude, and Google's AI answers.
Intake, CRM & case movement
This is the core. A single source of truth we design for your firm — one system that captures every lead, assigns an owner, and moves it through a precise, quality-controlled path from first contact to signed case. Once a case is created it drops into an autonomous process: the routine steps run on their own, so momentum never depends on someone remembering. You own it outright; it is never a black box we rent back to you.
Custom SSOT CRM & full-circle intake
Capture, qualify, book, and own every lead in one isolated system — no HubSpot or Salesforce bill on top.
Self-serve legal documents
Estate plans, partitions, and intakes clients complete themselves, stored on a secure database you own.
Automation & retention
Follow-up, routing, reminders, and past-client outreach wired so no lead goes cold.
Accountability & client communication
We build the accountability process and the communication layer that sits on top of it. You assign who owns each lead, each case, and each conversation. Client messages — SMS and email — are scheduled and sent from the system, not from anyone's personal phone or inbox, so follow-up lands on time whether or not the attorney is free that day.
Ownership at every step
Every lead, case, and conversation has a named owner and a clear definition of done.
Scheduled client messaging
SMS and email sent from the firm's system on a cadence, not from personal phones or inboxes.
Client-side document collection
The system tells each client exactly which documents they need and how to send them, putting that responsibility on the client during the crucial first week — instead of paralegals and attorneys losing hours to the same basic questions.
A probate matter signs on Monday. Before the client hangs up, the system has already created the case, assigned an owner, and queued a scheduled welcome message. Over the first week it walks the client through exactly what the estate needs — death certificate, will, account statements — with plain instructions for getting each one, all from the firm's system rather than a paralegal's inbox. The attorney opens a clean, complete file instead of a week of back-and-forth. That first week is where probate cases usually stall; here it runs itself.
Four rules everything is built on.
Signed cases are the only real metric.
Clicks, impressions, and leads are inputs. We report the number that pays your associates and tie every decision back to it.
The firm owns the asset. Always.
Every account, domain, and record is created in your name from day one. If we part ways, you keep a working, custom-built engine — not a dependency.
The lead isn't the finish line — the signed case is.
Most firms lose cases after the lead comes in. We own the accountability process that closes that gap.
A few firms, done completely.
We take on a small number of firms at a time because the work is custom and hands-on. Selectivity isn't scarcity marketing; it's the only way to build something bespoke and run it properly.
You work directly with the senior team that builds your system.
I spent my career in legal marketing as a senior account manager — scaling 85+ law firms and directing $6M+ in annual ad spend. I saw the same thing break at almost every one of them: plenty of leads, no ownership of what happened next, and no accountability for the cases slipping through intake.
Small on purpose.
Rosen Digital Group is early and deliberately selective. We're running a handful of firms right now, each on a fully custom system, and we intend to stay small enough to build and run every one of them ourselves. If you want to see live numbers from a firm that looks like yours, we'll walk you through them on the audit call.
Audit. Build. Run. Compound.
Audit
We review your live intake, your acquisition, and where AI assistants already send clients. You get the three changes that would move signed cases the most — whether or not you hire us.
Build
We design and build your custom system on your accounts and your data. You own it as it's built.
Run
We operate it hands-on and enforce the intake accountability process, reporting on signed cases, not vanity metrics.
Compound
As it proves out, more of the day-to-day moves to your team. The engine keeps running because it's yours.
You keep the engine.
Because you own everything from day one — accounts, data, CRM, creative, all in your firm's name — you're never locked into keeping us to keep your growth. We earn the relationship every month by making it work, not by holding your access hostage. When a firm outgrows needing us day to day, that's the custom system doing exactly what it was built to do.
Start with a growth audit.
Give us your firm. We'll show you where cases are leaking today and the three changes that would move signed cases the most — before you decide anything.